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  1. I have been struggling with the question which images are decorative for quite some time, and I find this decision a really difficult. If the only relevant aspect is whether an image is needed in order to understand the content, on some websites (e.g. banks or insurance, just to name a few) 90% of the images (if not more) would be decorative. But images on brand websites have a function beyond explaining the content. They also convey a sense of the brand, like showing situations with a special twist (funny, moving …). And besides that, there are blind users who want to know if there is an image on a page and what it shows, be it as a reference when they communicate with sighted users. What’s your take on this?

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