1. Interesting, I just adviced a company logo to say Link (Company Name) Logo; it earlier said Graphic Image (Company Name) Home. I asked for the change because there was no mention of the word Logo, and it is understood that it is a Graphic.

    1. We do not need the word ‘logo’ in the alt text; it must be ‘Home’ if it redirects to the homepage of the website. The first image on the site in the header is always perceived as a logo unless there is an info banner that runs deals/discounts or some kind of announcements. In that case, we need a different alt text and a strategy to work on it.

  2. I personally find having an actual ‘home’ link more helpful for returning to the homepage than website’s logo.
    As mentioned in studies (https://www.nngroup.com/articles/homepage-links/) duplicating links can cause cognitive strain. To address this as a navigational aid, starting breadcrumb with home link can offer a more efficient way to reorient users instead of using home link in global navigation.

    When it comes to implicit home links like logos, positioning them in a standard location (top left) helps users easily identify and access them.
    Designers can make the “Home” logos highly visible and distinct. Highly distinguishable logo links help in efficient navigation and reduce the need for users to repeatedly use the back button((https://dl.acm.org/doi/10.1145/2729981).

  3. As long as it’s a graphic and I can press enter on it, I’m not really that bothered, having said that it does make things easier if I know the graphic is a home link.

    So I can either take it or leave it.

    It’s not good web design but if I want to get somewhere fast I’m not to bothered about that as long as I’m able to figure out the site.

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